I found this video by Seth Godin. You might find it interesting
. He tell us how to build a brand.
"Godin believes that the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the spreading idea as an "IdeaVirus." He calls a remarkable product or service a purple cow. "
- How to get a message to go viral. It could be the message about a product, a service, a blog post.
-How to take something and get it noticed. Others are competing for the same brand recognition.
- Who should you tell your message to? Everyone should not be targeted as your audience.